completely worth it ↓
Rabbit holes.
Tangents I went too deep on. Pricing, footers, branding choices nobody asked me to analyse.
- rabbit hole7 min
The button said “accept,” but nobody felt like they had a choice.
A spiral that started on a Reddit thread about tech scams and ended somewhere near Cory Doctorow's hideous, perfect word: enshittification. On the hundred tiny ways trust leaks out of the apps we can no longer leave.
read more → - rabbit hole6 min
Why is the internet naming our sad little meals?
From girl dinner to boy kibble: a rabbit hole about why we keep naming the meals we assemble when we're too tired to become a person with a recipe. And the brand lesson hiding inside.
read more →
Want to know what I'm currently obsessed with?
Every few weeks I stumble across an idea, a study, a small marketing experiment, or a random observation that subtly changes how I see business.
When that happens, I write about it. There's no set schedule or content calendar. Just interesting things, when there's something actually worth saying.
No tracking pixels following you around the internet.