midnight texts to myself ↓
Small thoughts. Short, occasionally rude.
Little pieces I jot in my notes app. None of them are trying to be a TED talk.
- small thought · poem3 min
A short poem for people who refuse to fit neatly in the dropdown menu.
About the inconvenience of being a self that is still moving.
read more → - small thought4 min
On the difference between a tagline and a posture.
A tagline is what you say when someone asks what you do. A posture is what people feel before you explain yourself. Why so many decent brands still feel strangely unconvincing.
read more → - small thought5 min
Three questions I ask before any rebrand.
A rebrand is a very seductive place to hide. Before the mood board, before the colour palette, three questions worth answering, even if you're not rebranding.
read more →
Want to know what I'm currently obsessed with?
Every few weeks I stumble across an idea, a study, a small marketing experiment, or a random observation that subtly changes how I see business.
When that happens, I write about it. There's no set schedule or content calendar. Just interesting things, when there's something actually worth saying.
No tracking pixels following you around the internet.