At some point
someone will ask what you do
and you will feel your whole soul
reach for a chair.
[please, not this again]
Because the honest answer is rarely tidy.
It is not always
Founder.
Coach.
Consultant.
Strategist.
Speaker.
Writer.
Mother.
Person Who Has Opinions About Fonts.
Though, yes.
Unfortunately.
All of those.
The truth is usually more inconvenient.
I am the thing
that keeps becoming
after the label has already been printed.
I am the sentence
that ruins the form.
I am the category
that requires an “other” box
and then immediately outgrows it.
[classic]
Some people call this inconsistency.
I prefer evidence of life.
Because a self
that can be named too quickly
might be a self
that has stopped listening.
There is a quiddity to it,
some small stubborn whatness
that refuses to be filed correctly.
[rude little essence]
And maybe self-definition
has always been a little apophatic:
not this,
not that,
not the title they understood
before you finished speaking.
Not the bio.
Not the niche.
Not the neat little sentence
with its shoes tied.
So let the introduction wobble.
Let the title arrive late.
Let the niche panic quietly
in the corner
with its clipboard.
You are allowed
to be clear
without being containable.
You are allowed
to be known
without being reduced.
You are allowed
to become
so honestly
that the old introduction
no longer recognizes you.
And when someone asks what you do,
you can smile
and give them the closest true thing.
Not the whole thing.
Never the whole thing.
The whole thing
is still moving.
small thought · poem · 3 min ↓
A short poem for people who refuse to fit neatly in the dropdown menu.
More small thoughts.
taped on later
Want to know what I'm currently obsessed with?
Every few weeks I stumble across an idea, a study, a small marketing experiment, or a random observation that subtly changes how I see business.
When that happens, I write about it. There's no set schedule or content calendar. Just interesting things, when there's something actually worth saying.
No tracking pixels following you around the internet.